Fast fashion is a business model where inexpensive clothing is rapidly produced in large quantities so brands can continue selling the latest trends.

This results in excessive water usage, carbon emissions, and textile waste, which severely harms the environment.  

Factories where employees work long hours for low wages in poor conditions to produce clothing for retailers.

A marketing strategy used by company’s to creates an illusion that they do what is best for the planet and people, without following through with their claims.